The other task is always in the background,” said Teater.
“You talk to any cognitive psychologist, they’ve known this for decades, that the human brain can only focus on one attention-requiring task at any given moment. Simply put, our brains cannot handle two tasks at one moment – the task of driving and the task of talking on the phone. Teater says while the vast majority of people no longer think it’s responsible to use a cell phone while driving, there is still work to be done convincing people that talking on a phone hands-free can be just as dangerous. “Do we want every single person out on the roadway driving around updating Facebook and closing business deals?”
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Meanwhile, 90% of the crashes, he said, are caused by human error including drivers trying to do too many things at once. 08 blood alcohol level, the legal limit.įatal wrecks underscore risks for young driversĬar crashes kill 100 people every day and are the leading cause of accidental deaths in the U.S., says Teater. Teater says using a cell phone with either a handheld or hands-free device while driving results in a slower reaction time than if you were driving with a. People are doing dangerous things out ther eĪnother big challenge is convincing teens – and adults for that matter – that talking on a phone is just as dangerous as driving under the influence. “Literally, if our software is on 10,000 devices for more than two years, statistically, we will have saved a life,” said Zimmerman. “It is up to the parent.”Īnd the impact could be wideranging. “Let’s face it, most teenagers will not want this product voluntarily,” he said. Getting to teens as they get their license or as they are insured under their parents’ plan is key, says Zimmerman, who is a father of two teens.
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